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The new corporate brand name encompasses its extensive cosmetics offerings.
May 29, 2025
By: TOM BRANNA
Editor
EMD Electronics, the US entity for Merck KGaA, Darmstadt, Germany, launched Susonity. The new corporate brand name encompasses the extensive effect pigment, UV filter, DHA, functional filler and skincare actives portfolio within the cosmetics offerings. The move is in preparation for the upcoming sale of the pigments division. “This transformation represents more than just a name change—it reflects our commitment to delivering infinite possibilities for our customers, going far beyond effects...
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